When Zero Is Everything

The quote is not about zero party data per se … but it is all connected.

For decades, the business world has embraced worker empowerment. But recently a countermovement—workforce optimization—has been on the rise. It treats labor as a commodity and seeks to cut it to a minimum by using automation and artificial intelligence, tightly controlling how people do their jobs, and replacing employees with contractors. This approach is especially prevalent in the tech sector and the gig economy. And it is cause for deep concern.

Peter Cappelli

I can only agree.

Read what Doc Searls has to say about Zero Party Data

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