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The Future of Personalization

Sometimes what you read just beggars belief!

Don’t get too excited – it’s a McKinsey paper. 

The future of personalization – and how to get ready for it.

  • Physical spaces will be ‘digitized’
  • Empathy will scale
  • Brands will use ecosystems to personalize journeys end-to-end

… wait – what?

“Empathy will scale.”

You can’t make this stuff up. Talk about buzzword compliance!

Then – when I was looking for a suitable image to use for this post … I came across this doozy from Sitecorp.

Content is empathy at scale.

Good Grief!