Don’t get too excited - it’s a McKinsey paper.
- Physical spaces will be ‘digitized’
- Empathy will scale
- Brands will use ecosystems to personalize journeys end-to-end
... wait - what?
"Empathy will scale."
You can't make this stuff up. Talk about buzzword compliance!
Then - when I was looking for a suitable image to use for this post ... I came across this doozy from Sitecorp.