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Unpacking the Potential of Web3 Publishing - Tokens, But How?

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What Is Web5

Good question.

Putting aside Molly White’s tweet from a few weeks ago, though she does raise a very good point ...

I did want to share a podcast I just listened to It's Mike Brock of Block (seriously, filed in the 'can't make this up' bucket) - and no I don’t think he is Dave Brock's son talking with Tech Dirt's Michael Masnick.

"Web5 is a new evolution of the Web that enables decentralized apps and protocols.”

Count me in the camp (though I am still with Molly) that this makes far more sense that anything I have heard describing the Web3 world - except isn't that how they described Web3?

Well yes - but that isn't what is going on. Of course whether Mike et al can make it happen remains to be seen - but at least when he talks he makes sense - and also clearly separates himswlf from the 'get rich quick / stay rich libertarian world that we keep reading about.


Remember the ‘Semantic Web’?

Don't you get fed up with the alphabet soup of tech terms that people introduce into our daily conversation?

It gets worse …they then go on to use terms that most people can’t understand to ‘explain’ what they are talking about!

And even when we do get simple language it still doesn’t get there … because we essentially use product descriptions and features and don’t describe the benefits to ordinary people.

Take Web 3.0 .. please!

If you read the interwebs you would think that a new religion came of age in 2021. Google Trends tells a different story.

So when you are next reading about Web 3.0, forget about Crypto, Algorithms, DIDs, Sovereign Identity, NFTs, Wallets, Coins, Blockchains - and all of the rest of it. Just know that IF we get Web 3.0 right … and it is far from clear we will - but if we do …. then it is the start of finally realizing the value that everybody expected back when this web thing started.

I thought this was an interesting little doohickey that you might find an interesting explanation - though I have some issues with a few of them.

Behavioural Advertising for example. God I hope not. I wish it read 'Intent Casting' - but that's an idea that doesn't seem to have arrived in the mainstream.

And despite Zuckerberg's best attempts Blogs are not going away.

But more importantly, some of the thinking is just BAU!

One of the most important things I would add is that Web 1.0 was 'pipes', Web 2.0 is really all about platforms. Web 3.0 is all about protocols. That's one of the People First Tenets!