"I spent the day with my dog."
"What kind of dog is it?"
"A Boston Terrier."
"Oh wow, do you have pictures?"
"I did, but I lost my camera and so all my pictures."
"Oh no, you know these days it’s so easy to keep your photos backed up in the cloud, so you’ll never lose them."
"I know. I have Google storage and Verizon cloud, but I just never get round to doing it, because it isn't important."
"Well maybe you will now."
"Maybe. But now there’s an opportunity to create a set of new memories."