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Supply and Demand

We have been think about the ‘Supply and Demand Equation’ all wrong … how should we be thinking/

We have been trained to think that;

  • The ‘supply chain’ is where businesses buy what they need to produce the products and services they sell to other businesses and people.
  • The ‘market place’ is where businesses sell their wares to other businesses and people.

But we’ve been thinking about it all wrong (more)