We need to stop it.
“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”
Good grief ... I think Molly Young is channelling me.
... at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email.
As you know - Language is one of the People First pillars.
I have no reason to write more on this article - it only becomes a block to you reading it yourself.