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The Attention Economy


It’s funny how 'xx is the new oil' keeps cropping up … this one is kind of related - but focussed not specifically on data - but rather, The ‘Attention Economy’ ….

"For the better part of the past century, the most important commodity has been oil. Wars have been fought over it — Pearl Harbor was a preemptive strike to secure Japanese access to Indonesian oil — and it elevated desert tribes to the ranks of the wealthiest cohorts in history. But the sun has passed midday on oil’s supremacy. We’ve moved from an oil economy to an attention economy.

We used to refer to an information economy. But economies are defined by scarcity, not abundance (scarcity = value), and in an age of information abundance, what’s scarce? A: Attention. The scale of the world’s largest companies, the wealth of its richest people, and the power of governments are all rooted in the extraction, monetization, and custody of attention."

Some other phrasing that caught my eye and mind …

"If Facebook is Exxon and Netflix Shell, TikTok is fracking king Chesapeake Energy, the rule-breaking insurgent armed with novel extraction methods that threaten the established order.”

"everyone is trying to outTik the Tok”

"MrBeast … most popular video (is) a real-life reenactment of Squid Game, which cost $3.5 million to produce (the cost of an episode of Mad Men). It received 300 million views."

You can read the whole Scott Galloway piece here.

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In Sync

No - not the 🎶 pop group - they were 'NSYNC' ... just an acknowledgement of how nice it is to find like minded travelers on the journey.

The quote below found here

“We need to resist the narratives that are frequently served to us by corporations that sell these technologies, that these models of the future are dependent upon the particular technologies that they’re selling, that it’s always some future that is just around the corner that we have to buy into, when in fact the future is already here.”

Featured Photo Credit: Gabriel Gusmao on Unsplash

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Unpacking the Potential of Web3 Publishing - Tokens, But How?

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Artificial Intelligence For The Creative Professional

There are a group of companies springing up that are doing for the written word what Dall-E, MidJourney and Craiyon are doing for images, which is to say - enter some core text and let an AI generate the output.

My mind explodes when I see the 'image' results.

I think ‘meh’ - so far - when I see the 'written' results.

I am pretty sure that the engines are as sophisticated as each other, so I wonder if my reaction is more to do with my own abilities - as in I have NO artistic ability when it come to creating images, but I can - and do write - so my bar is higher?

For more background, you might enjoy this from The Verge;

How independent writers are turning to AI

Note - all of the words you read on peoplefirst.business are not created - or even suggested - but any AI tool. (Can you tell?). 😂

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What Is Web5

Good question.

Putting aside Molly White’s tweet from a few weeks ago, though she does raise a very good point ...

I did want to share a podcast I just listened to It's Mike Brock of Block (seriously, filed in the 'can't make this up' bucket) - and no I don’t think he is Dave Brock's son talking with Tech Dirt's Michael Masnick.

"Web5 is a new evolution of the Web that enables decentralized apps and protocols.”

Count me in the camp (though I am still with Molly) that this makes far more sense that anything I have heard describing the Web3 world - except isn't that how they described Web3?

Well yes - but that isn't what is going on. Of course whether Mike et al can make it happen remains to be seen - but at least when he talks he makes sense - and also clearly separates himswlf from the 'get rich quick / stay rich libertarian world that we keep reading about.

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Linking Your Thinking

I have been tracking Nick Milo and his wonderful work around Obsidian for a while. Recently he announced LYT Kit v5 and this is his overview.

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People, Process THEN Technology

 

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Web 3 – Whatever That Is!

Web3 ...

To understand what I mean - you might want to check out this earlier post. Meanwhile, on my personal thoughts microblog, I have been collecting a series of links - you can find them here.

Meanwhile, I was thinking that it probably makes more sense to include them on this blog. Thus we have a new living post, starting with that list and expanding - as I find then - below.

Probably the most important blog that relates to this post is

Web3 Is Going Just Great

Added March 11th

World’s ‘First NFT Vending Machine’ Didn’t Work And Neither Did The NFTs

Original Links

Why Web3 matters - by John Henderson - The Idea Exchange

Line Goes Up – The Problem With NFTs - YouTube

So … what the hell is Web3? With the Chernin Group’s Jarrod Dicker - Recode Media

The New Get-Rich-Faster Job in Silicon Valley: Crypto Startups

Notes on Web3

The Web3 Renaissance: A Golden Age for Content - by Li Jin

Web3's Instant Rush to Centralization

Matt Birchler summarizing Moxie’s piece

Seldo

Where’s The Fun

Via Doc Searls ...

Kaliya Young

Phil Windley

James Beck

Peggy McCormick

 

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Two Posts – Many Coins

This post, by Dave Rosenthal caught my eye this morning. It's long, it’s deep and is written with authority and knowledge.

Who is David Rosenthal? In his words

I worked with James Gosling on CMU's Andrew project in the early 80s. I was a DE with him at Sun later in the 80s working on window systems including X, and file systems. I quit to be employee #4 at Nvidia where Curtis Priem and I did the basic I/O architecture, then was an early employee at Vitria, the second company of founders of Tibco. Before I start talking about cryptocurrencies, I should stress that I hold no long or short positions in cryptocurrencies, their derivatives or related companies.

David Rosenthal

It obviously also caught Cory Doctorow's eyes, because he went on to write a post as well. To many Cory's will be more readable - I guess helped by him being a professional writer and Dave's original post actually being a summary of notes and slides he presented at  Stanford's EE380 Whether you read Dave’s or Cory’s - if not both, the conclusion is the same ...

https://pluralistic.net/2022/02/14/externalities/#dshrhttps://blog.dshr.org/2022/02/ee380-talk.html

Featured Image Copyright: Copyright by MaxPixel

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Pipelines to Platforms to Protocols

If you are interested in this world - Sangeet Paul Choudary is well worth a follow.

I found his latest newsletter interesting

Pipelines to platforms to protocols: Reconfiguring value and redesigning markets

... not least because I have been riffing on this for a while now - particularly after I heard Tim talk about this at an IIW a few years ago.

Protocols Kill Platforms  Timothy Ruff

.. which is kind of how one of the People First Tenet’s emerged …. a while back now.

Pipes Platforms Protocols