Language Newsletter

Corporate Speak

Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption Barriers’ are exactly the same organizations that say things like ‘Your Passion Is Our Satisfaction‘, ‘Pleasing People Is Our Motto‘ and ‘A Customer Is Always Right‘.

Which language do you believe reflects the true nature of the corporation?

Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?

This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us – only the coorporation.

Read the whole thing here.

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Our Greatest Assets

Our fourth Newsletter just dropped. The focus this week .. People!

Hamid Ulukaya – founder and CEO of ‘Chobani Yoghurt’ presents his plan – ‘the anti-CEO playbook’. A fascinating journey through the early days of the company – and how it’s success can be reduced to …. people!

Secondly, A reminder that when you build systems and make changes in your organization, it’s

Finally, for a while now, I have been writing about why we should stop using the word ‘Content’ to describe our ”book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph …. you get the point.

This week Om Malik and Khoi Vinh have both written about that very topic. Personally delighted if finally this message is catching on and gettingg through.

As long as ‘we the creators’ fall into the trap of using ‘their’ words to describe our work, our soul, our passion, our beliefs as ‘content’, then our work will continue to be viewed as ’free – to – cheap – to – low – cost, homogenized, non differentiated, interchangeable fodder’.

John Philpin – People First

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Newsletter Three from People First just launched. The theme for this week’s edition is ‘Humanity’ including me spotting this in a clothing store recently. I didn’t buy it – but I sure was tempted, as I ready myself for October’s IIW. (more)


Supply and Demand

We have been trained to think that;

  • The ‘supply chain’ is where businesses buy what they need to produce the products and services they sell to other businesses and people.
  • The ‘market place’ is where businesses sell their wares to other businesses and people.

But we’ve been thinking about it all wrong (more)


An Introduction

In Brief

People make their money through ‘business’.

People save or spend their money with a ‘business’.

People are thus central to any business.

So why does it seem that People are an afterthought?

People First is focussed on a new way for People and Business to engage.

We put people at the center of ‘The Business Equation’ because ‘The Future Of Work’ is only part of the problem, the bigger problem is ‘The Future of Business’.

Read The Rest.