Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption B
Which language do you believe reflects the true nature of the corporation?
Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?
This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us – only the coorporation.