Category: Language

We need to stop it.

“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”

Good grief ... I think Molly Young is channelling me.

... at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email. 

As you know - Language is one of the People First pillars.

I have no reason to write more on this article - it only becomes a block to you reading it yourself.

Counting both noun and verb forms, the Oxford English Dictionary (OED) lists and defines thirteen separate ‘gigs’.

‘A flighty, giddy girl’ was where it all started and then ‘spin’, ‘whirl’, ‘whirligig’, ‘fool’, giggle and ‘joke’ are all in one way or associated with the word. Even when you get up to the 18th century where it meant ‘light one-horse carriage’, its origin might be ..

perhaps based on the ‘bouncing, whirling’ sense of the earlier ‘gig’.

Until recently, most of us would primarily have associated ‘gig’ with the music industry and even today young struggling bands are delighted (initially) to get their ‘first gig’. In this sense, we have two possible origins;

• ‘a gambling bet’ (possibly from the use of a spinning wheel in some original ‘gig’ game), which then was generalized to mean ‘a business undertaking’ and then applied to a musical performance.
• the musical engagement sense to the original ‘spinning’ meaning of the word, perhaps influenced by the Old French ‘gigue’, meaning ‘dance’. which also gave us ‘jig’.

The word in this context dates back to 1926 ... and this makes for a good little read if you want a more thorough and entertaining overview of the myriad meanings and learn where some of this research came from.

But when did the gig we know today come from?

That dates just back to 2009. And to me it continues to honor the light, flighty, gaming/gambling origins of the word. So let\'s stop using it and call it what it is. Exploitation? Slavery? After all they shoot horses, don't they?