Language Newsletter

Corporate Speak

Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption Barriers’ are exactly the same organizations that say things like 'Your Passion Is Our Satisfaction', 'Pleasing People Is Our Motto' and 'A Customer Is Always Right'.

Which language do you believe reflects the true nature of the corporation?

Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?

This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us - only the coorporation.

Read the whole thing here.