The Things We Say

Salvador Dali
The Persistence of Memory - 1931

Sometimes we get so caught up in working out how to communicate across national boundaries, we forget that we can barely communicate within them. That’s why language is one of the eight tenets of People First.

Our language slowly became invested with mechanical metaphors: We needed to grease the wheelscrank up the businessdig deeper, or turn a company into a well-oiled machine. Even everyday phrases, such as “fueling up” for eating lunch or “he has a screw loose” for thinking illogically, conveyed the acceptance of humans as mechanical devices.

Douglas Rushkoff